“Personalize” to drive Customer Adoption

Today when i logged into ‘blogger’ (where this blog is hosted) i saw a pop-up asking me “if i would update my ‘profile’ to the all new Google + Profile?”. As always, i was curious to see how are they going to convince me (Yes, when your customers have a choice, then yimageou will have to convince them) and hence wanted to give it a try.

When i landed on the next page i saw the following image with some texts that outlined things that will change, benefits and how i can revert back if i do not like the new stuff. If you leave texts (or rather nicely worded words), what stood out was that they had taken some pains to personalize the above to show my profile picture, my profile details and had put the ‘before’ and ‘after’ scenarios very nicely.

Not a big thing, but this little personalization did help them (Google guys) in ensuring my adopting of their new feature. To me this small little change is nothing, but to them it may be of immense value - like having a centralized user profile does helps them to understand what the everything about what the user is doing with blogger, google plus and rest of their products.

Hence, would conclude this post as Personalize/ take care of the small things to drive adoption.

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